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Lykken on Lending

Lykken on Lending

A Weekly Podcast by Mortgage Professionals

12-23-19 Hot Topic – Learn about “Superfans” from Brittany Hodak who was offered a deal from 4 out of 5 Sharks on Shark Tank!

Brittany Hodak

Does your mortgage company have "Superfans" who refer your company to everyone they know? Whether you have a "Superfan" referral network or not, how would you like to create more referrals? Today's Hot Topic segment is certainly one that will inspire you! Brittany Hodak is a keynote speaker who spoke at the HousingWire Engage event this … [Read more...]

Filed Under: Hot Topic Tagged With: AI Assist, black knight, Brittany Hodak, broker to banker, CMLA, Community Mortgage Lenders of America, David Lykken, Finastra, Knowledge Coop, LendersOne, Les Parker, Lykken on Lending, MBA, Mortgage Bankers Association, mortgage legislative update, Mortgage Marketing, Mortgage Technology, Open Mortgage, The Mortgage Collaborative, transformational mortgage solutions, Velma, Vendor Surf, VidYard

12-23-19 Learn about “Superfans” from Brittany Hodak who was offered a deal from 4 out of 5 Sharks on Shark Tank!

Brittany Hodak

Does your mortgage company have "Superfans" who refer your company to everyone they know? Whether you have a "Superfan" referral network or not, how would you like to create more referrals? Today's Hot Topic segment is certainly one that will inspire you! Brittany Hodak is a keynote speaker who spoke at the HousingWire Engage event this … [Read more...]

Filed Under: Episode, Latest Episode Tagged With: AI Assist, black knight, Brittany Hodak, broker to banker, CMLA, Community Mortgage Lenders of America, David Lykken, Finastra, Knowledge Coop, LendersOne, Les Parker, Lykken on Lending, MBA, Mortgage Bankers Association, mortgage legislative update, Mortgage Marketing, Mortgage Technology, Open Mortgage, The Mortgage Collaborative, transformational mortgage solutions, Velma, Vendor Surf, VidYard

2-11-19 Hot Topic – Learn What’s Working in Marketing with One of Inc. 500’s Fastest Growing Companies

After starting his business in possibly the worst year for financial markets i.e. 2008, Shashank Shekhar has led the company to be one of the fastest growing mortgage companies in America by helping thousands of families secure better financing for their homes. Arcus Lending was recently named to the Inc 500 list of the fastest growing private … [Read more...]

Filed Under: Hot Topic Tagged With: Alice Alvey, Allen Pollack, Andy Schell, Arcus Lending, black knight, broker to banker, David Lykken, Joe Farr, Les Parker, Lykken on Lending, Mortgage Marketing, Open Mortgage, Rob VanRaaphorst, Shashank Shekhar, transformational mortgage solutions

https://s3-us-west-2.amazonaws.com/lykkenonlendingpodcast/2019/2-11/Hot+Topic+-+Shashank+-+edited.mp3

2-11-19 Learn What’s Working in Marketing with One of Inc. 500’s Fastest Growing Companies

After starting his business in possibly the worst year for financial markets i.e. 2008, Shashank Shekhar has led the company to be one of the fastest growing mortgage companies in America by helping thousands of families secure better financing for their homes. Arcus Lending was recently named to the Inc 500 list of the fastest growing private … [Read more...]

Filed Under: Episode, Latest Episode Tagged With: Alice Alvey, Allen Pollack, Andy Schell, Arcus Lending, black knight, broker to banker, David Lykken, Joe Farr, Les Parker, Lykken on Lending, Mortgage Marketing, Open Mortgage, Rob VanRaaphorst, Shashank Shekhar, transformational mortgage solutions

https://s3-us-west-2.amazonaws.com/lykkenonlendingpodcast/2019/2-11/2019-2-11+Podcast+Edited.mp3

6-11-18 – Hot Topic – Getting In Front of Customers When They Want Mortgage Services

If you operate a mortgage-related business, you're likely aware of the benefits of being found by your customers as they're searching for the kind of services you provide. What you may not be aware of is the competitive edge that's available to you with Google local searches in your local market where you provide your services! In today's Hot … [Read more...]

Filed Under: Hot Topic Tagged With: Alice Alvey, Allen Pollack, Andy Schell, David Lykken, Garrett Laidler, Google Local Search, Joe Farr, LOL, Lykken on Lending, Mortgage Marketing, mortgage podcast, Predyctive, SEO Marketing

https://s3-us-west-2.amazonaws.com/lykkenonlendingpodcast/2018/06/2018+-+06+-+11+Hot+Topic+Predyctive.mp3

6-11-18 – Getting In Front of Customers When They Want Mortgage Services

If you operate a mortgage-related business, you're likely aware of the benefits of being found by your customers as they're searching for the kind of services you provide. What you may not be aware of is the competitive edge that's available to you with Google local searches in your local market where you provide your services! In today's Hot … [Read more...]

Filed Under: Episode, Latest Episode Tagged With: Alice Alvey, Allen Pollack, Andy Schell, David Lykken, Garrett Laidler, Google Local Search, Joe Farr, LOL, Lykken on Lending, Mortgage Marketing, mortgage podcast, Predyctive, SEO Marketing

https://s3-us-west-2.amazonaws.com/lykkenonlendingpodcast/2018/06/6-11-2018+Podcast+fc.mp3

04-09-2018 – Hot Topic – Digital Mortgage Marketing Solutions with Steve Ryan of RyTech

Steve Ryan is the Founder and CEO of RyTech, LLC, a digital marketing firm with offices in Milwaukee, the metro-Washington DC area, and suburban Chicago. The firm, which offers a host of different customized digital marketing solutions, currently works with B2B, B2C, for-profit, and nonprofit clients in a range of industries, with heavy emphasis on … [Read more...]

Filed Under: Hot Topic Tagged With: Alice Alvey, Allen Pollack, Andy Schell, David Lykken, Digital Mortgage Marketing, Joe Farr, Mortgage Marketing, RyTech, Steve Ryan

https://s3-us-west-2.amazonaws.com/lykkenonlendingpodcast/2018/04/2018-04-09+Podcast.mp3

4-9-18 – Digital Mortgage Marketing Solutions with Steve Ryan of RyTech

Steve Ryan is the Founder and CEO of RyTech, LLC, a digital marketing firm with offices in Milwaukee, the metro-Washington DC area, and suburban Chicago. The firm, which offers a host of different customized digital marketing solutions, currently works with B2B, B2C, for-profit, and nonprofit clients in a range of industries, with heavy emphasis on … [Read more...]

Filed Under: Episode, Latest Episode Tagged With: Alice Alvey, Allen Pollack, Andy Schell, David Lykken, Digital Mortgage Marketing, Joe Farr, Mortgage Marketing, RyTech, Steve Ryan

https://s3-us-west-2.amazonaws.com/lykkenonlendingpodcast/2018/04/2018-04-09+Podcast.mp3

04-02-2018 – Hot Topic – Finding the Right Mortgage Marketing Solution with Brent Emler of Velma

CRMs, data and marketing automation. Are you doing it right? During today’s interview David Lykken interviews Brent Emler from Velma.com. Velma has been providing CRM and marketing to mortgage lenders since 2007. We know what CRM means, but what is it really? Why is it so hard to successfully implement CRM? Is the mortgage industry’s … [Read more...]

Filed Under: Hot Topic Tagged With: Alice Alvey, Allen Pollack, Andy Schell, Brent Emler, David Lykken, Hot Topic, Joe Farr, LOL, Lykken on Lending, Mortgage Marketing, Velma

https://s3-us-west-2.amazonaws.com/lykkenonlendingpodcast/2018/04/04-02-2018+Podcast+Hot+Topic.mp3

4-2-18 – Finding the Right Mortgage Marketing Solution with Brent Emler of Velma

CRMs, data and marketing automation. Are you doing it right? During today’s interview David Lykken interviews Brent Emler from Velma.com. Velma has been providing CRM and marketing to mortgage lenders since 2007. We know what CRM means, but what is it really? Why is it so hard to successfully implement CRM? Is the mortgage industry’s … [Read more...]

Filed Under: Episode, Latest Episode Tagged With: Alice Alvey, Allen Pollack, Andy Schell, Brent Emler, David Lykken, Joe Farr, LOL, Lykken on Lending, Mortgage Marketing, Velma

https://s3-us-west-2.amazonaws.com/lykkenonlendingpodcast/2018/04/04-02-2018+Podcast.mp3

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