Brent Emler

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Lykken on Lending

A Weekly Podcast by Mortgage Professionals

5-11-20 Becoming Approved by Ginnie Mae and a Look Ahead after the Pandemic

With all that's going on in the mortgage industry right now we thought it'd be best to take a detailed look at what it takes to become approved by Ginnie Mae, and with that, also look to the future for what may be happening after the pandemic! In today's Hot Topic we have Gregory Keith on the program to provide us with his insights on the Ginnie Mae Approval process! Want to know more about Gregory Keith? Gregory A. Keith joined Ginnie … Show Notes

9-28-20 Hot Topic: Should you replace or enable loan officers with technology?

In today’s Hot Topic we’ve got Brent Emler, SVP Sales @ Velma as well as his guest Kim Baker, VP – IT Program Manager at Highlands Residential Mortgage, Ltd. with us today! About Brent Emler…… Brent is a strategic sales manager and persuasive communicator with a record of … [Read more...]

9-28-20 Should you replace or enable loan officers with technology?

The discussion will start with a focus on Velma & how they have been busy working on new loan officer tools. You will hear in this interview, that there is a lot of discussion in the real estate and mortgage business about whether technology enables salespeople or replaces them in the future. In today’s Hot Topic we’ve got Brent … [Read more...]

04-02-2018 – Hot Topic – Finding the Right Mortgage Marketing Solution with Brent Emler of Velma

CRMs, data and marketing automation. Are you doing it right? During today’s interview David Lykken interviews Brent Emler from Velma.com. Velma has been providing CRM and marketing to mortgage lenders since 2007. We know what CRM means, but what is it really? Why is it so hard to successfully implement CRM? Is the mortgage industry’s … [Read more...]

4-2-18 – Finding the Right Mortgage Marketing Solution with Brent Emler of Velma

CRMs, data and marketing automation. Are you doing it right? During today’s interview David Lykken interviews Brent Emler from Velma.com. Velma has been providing CRM and marketing to mortgage lenders since 2007. We know what CRM means, but what is it really? Why is it so hard to successfully implement CRM? Is the mortgage industry’s … [Read more...]

Friday Wrap: Jobs Reports Mixed, and Strong Q3 Housing

Politics Weigh on Wall Street Along with Mixed Jobs Report There is still optimism on Wall Street that we will see a new federal stimulus package before the November 3 election, but that optimism seemed to wane as the week continued. Wednesday’s meeting between Treasury Secretary Steve Mnuchin and Speaker of the House Nancy Pelosi The post Friday Wrap: Jobs Reports Mixed, and Strong Q3 Housing appeared first on Mortgage Media.
QLMS Rebrands to Closer Align with Rocket Name

One of the most recognizable brands in mortgage will soon be seen in the broker channel. Quicken Loans Mortgage Services (QLMS) last week announced its complete rebrand to Rocket Pro TPO (the TPO representing “third party origination”). It had been QLMS since its launch in 2010. Over the next two months, the lender will be The post QLMS Rebrands to Closer Align with Rocket Name appeared first on Mortgage Media.
Eleven Percent of Renters Missed Payments – MBA Chart of the Week

On September 17, the Research Institute for Housing America (RIHA), MBA’s think tank, released a special report on housing-related financial distress during the second quarter – the first three months of the pandemic in the U.S. Gary Engelhardt of Syracuse University and Mike Eriksen of the University of Cincinnati, used a new household panel data The post Eleven Percent of Renters Missed Payments – MBA Chart of the Week appeared first on Mortgage Media.
Friday Wrap: Choppy Week on Wall Street, but Housing Booming

Tech Volatility Drives Equities Lower as Housing Booms This week on Wall Street was extremely choppy as a mix of tech rises and falls, paired with uncertainty about the future of the economy, resulted in continued volatility. September has not been kind to tech stocks as Facebook, Alphabet, Amazon and Netflix, along with Microsoft, have The post Friday Wrap: Choppy Week on Wall Street, but Housing Booming appeared first on Mortgage Media.
The Complications of Non-QM

When the pandemic hit, origination in the Non-QM space practically disappeared. Newfi Lending’s Steve Abreu, whose wholesale lending operation based in Emeryville, CA, did much of its business in Non-QM, talked with Mortgage Media’s Suresh Ramakrishnan about the change in the market, and the current state of Non-QM. Abreu describes the market as being in The post The Complications of Non-QM appeared first on Mortgage Media.