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Lykken on Lending

Lykken on Lending

A Weekly Podcast by Mortgage Professionals

7-15-19 Marketing Your Mortgage Business Using Artificial Intelligence

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One of the hottest topics in the mortgage industry right now is in the area of using Artificial Intelligence in order to grow your business!

Roman VinfieldFor that reason, we have Roman Vinfield on the program today as our guest in order to run through the essentials for what you should know in this growing area of technology!

Roman Vinfield, of Ai Assist powered by Conversica, is an A.I. technology sales and marketing expert focused on lending and financial services. 

Comprised of conversational, human-like Artificial Intelligence innovation, AI Assist’s suite of solutions is powered by Conversica—an AI-driven, machine-learning software that engages customers in personalized, 2-way dialogue. Together with several other leading AI companies, AI Assist enables organizations to transform their business and achieve significant growth through digital innovation.

As usual, the first half of the program will feature our Weekly Reports: we’ve got Rob VanRaaphorst with his MBA Mortgage Minute, and then Les Parker’s TMSpotlight, a macroeconomic perspective on the economy with a music parody. That leads to Joe Farr providing you a rate & market update, followed by Alice Alvey of Union Home providing a regulatory & legislative update, Allen Pollack giving us a Tech Report of the latest technology impacting our industry and then we wrap up the first half the program with Andy Schell, a/k/a “Profit Doctor” sharing ideas on how to improve your bottom line.

Excerpts from this Interview:

Listen: If you want to be successful, do what successful people do… a deal with Movement Mortgage…
Listen: We’re doing 2 things with Movement Mortgage… the flow and the drop-off…
Listen: Using Artificial Intelligence to engage with the Realtor referral networks…
Listen: Conversica has an Emotional Intelligence… couldn’t get a better endorsement than from a place like Movement Mortgage…
Listen: Getting started… setup email servers, pick a conversation, and the system goes after it…
Listen: Example of Artificial Intelligence conversation from Ai Assist…
Listen: A lower monthly pricing option and getting started with just a spreadsheet file…
Listen: 
The enterprise level has integrations of AI Assist…
Listen: 
A low tech approach or a high tech approach to incorporating Artificial Intelligence into a mortgage company…
Listen:  
Conversica has the longevity so you don’t have to do a lot of work to get started… and this is true Artificial Intelligence and why Movement Mortgage decided to work with us…
Listen: 
All you have to do is send in a spreadsheet to get started with Ai Assist…

Filed Under: Episode, Latest Episode Tagged With: AI Assist, Alice Alvey, Allen Pollack, Andy Schell, Artificial Intelligence, black knight, broker to banker, CMLA, Community Mortgage Lenders of America, David Lykken, Finastra, Joe Farr, LendersOne, Les Parker, Lykken on Lending, Marketing, MBA, Mortgage Bankers Association, mortgage legislative update, Mortgage Technology, Open Mortgage, ResX United Bank, Rob VanRaaphorst, Roman Vinfield, transformational mortgage solutions

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