In this episode of Lykken on Lending, we’re welcoming back Scott Gordon for our Hot Topic segment.
Scott Gordon is a serial entrepreneur with a professional education in software engineering, and an interest in start-ups and business investing.
Currently the CEO of Open Mortgage, LLC, a mortgage banking company with 90+ retail offices in 47 states, wholesale, and correspondent services for banks and credit unions. Open Mortgage excels at traditional mortgage AND is a top-10 reverse mortgage lender.
Open Mortgage maintains operations centers in Austin, TX and Atlanta, GA and currently employs more than 300 employees as they drive their business forward.
What is the key to their success?
They get results with a focus on customer service and education, because at the end of the day, it’s people and relationships that matter more than anything else in your business.
Topics Covered in this Episode:
- ‘The Science of Sales’ and story telling.
- The story behind SmartReverse.
- Announce SmartReverse.
- How SmartReverse helps forward LOs get into Reverse.
Want more information from Open Mortgage? Brokers can go to TPO.OpenMortgage.com
Excerpts from this Episode:
Listen: How telling a story can help with sales…
Listen: Using technology as a way to create a competitive advantage…
Listen: The Reverse mortgage brokers have some very heart warming stories
Listen: How a broker uses SmartReverse to educate potential clients…
Listen: How are market conditions today for doing Reverse mortgages…