Core values play a fundamental role in leadership. They serve as guiding principles that dictate behavior and action. For leaders, adhering to these values helps to cultivate trust and guide the organization towards its vision. Let’s delve deeper into the importance of core values as the foundation of leadership. It is more than just words on paper. They serve as the foundation upon which effective leadership is built. Leaders who truly internalize and act upon their core values can foster organizations that are trustworthy, resilient, and successful, just like our guest for today, Bobby Nicely, Billy Siple and Rob Lindstrom also known as 3AM (3 owners of Alcova Mortgage). They breathe and live with their core values that makes them a successful organization.
Core Values as Foundation of Leadership with Bobby Nicely, Billy Siple and Rob Lindstrom of Alcova Mortgage
Important Links
Most companies start with a business plan. ALCOVA Mortgage started with a friendship. Bound by a common background and inspired by a passion to serve, childhood friends Bobby Nicely, Billy Siple and Rob Lindstrom dreamed of one day starting a business.
“When I bought my first house, I realized how confusing the mortgage process could be. I thought ‘there has to be a better way to do this’,” said co-owner Bobby Nicely. In 2003, the trio joined together to establish a mortgage company—ALCOVA—an acronym for Alleghany County, VA, in honor of their roots.
The company began humbly in southwestern Virginia and slowly grew to serve more states in the Mid-Atlantic and Southeast. In 2008, ALCOVA weathered one of the largest financial downturns in American history only to expand and grow stronger.
In 2012, ALCOVA Mortgage made its debut on the Inc. 5000 list of fastest growing private companies in the United States and has been recognized eight times since then. The company’s phenomenal growth of 96% in three years propelled it into the league of such legendary superstars that gained notoriety on the prestigious list as Dell, Microsoft, LinkedIn, Pandora, Timberland, Zillow, Yelp, and Domino’s Pizza.
Today, ALCOVA continues to thrive, largely because of its roots in a friendship and the passion to serve.