Mortgage professionals may have their own strategies to achieve business success. But if there is one common thing that connects them all, it is their powerful mindset in embracing failure and jumping back from it. This episode features national speaker, coach, and podcaster Phil Treadwell of M1 Academy. Joining David Lykken and Marc Helm, he … [Read more...]
06-07-2023 Attracting Versus Chasing Business With Tiffany Rose
In the modern business landscape, attracting business is emerging as a more effective and sustainable approach than chasing business. By focusing on building a strong brand, delivering value, and cultivating positive customer experiences, businesses can create an environment where customers are naturally drawn to their offerings. By embracing this … [Read more...]
8-12-19 Hot Topic Getting Social with Jake Fehling of Movement Mortgage
Do you really get how important social media marketing can be for your mortgage company? Do you have an effective social marketing strategy? How's that working for you? In today's Hot Topic segment we have another great interview with the Movement Mortgage team, Jake Fehling, Vice President of Marketing for Movement Mortgage. A perennial member … [Read more...]
8-12-19 Getting Social with Jake Fehling of Movement Mortgage
Do you really get how important social media marketing can be for your mortgage company? Do you have an effective social marketing strategy? How's that working for you? In today's Hot Topic segment we have another great interview with the Movement Mortgage team, Jake Fehling, Vice President of Marketing for Movement Mortgage. A perennial … [Read more...]
7-8-19 Hot Topic – Use Social Media to Build your Brand and Improve Sales
Are you using your Social Media outlets effectively for serving your customers and building your brand? You might be a bit shocked to realize how important this is in the world we live in today! In our Hot Topic segment this week we've got Sue Woodard. Learn More About Sue Woodard Sue Woodard brings nearly 30 years of financial services … [Read more...]
7-8-19 Use Social Media to Build your Brand and Improve Sales
Are you using your Social Media outlets effectively for serving your customers and building your brand? You might be a bit shocked to realize how important this is in the world we live in today! In our Hot Topic segment this week we've got Sue Woodard. Learn More About Sue Woodard Sue Woodard brings nearly 30 years of financial services … [Read more...]
01-29-18 Hot Topic – The Value of Social Media and Proper Engagement Techniques w/ John Seroka
In this episode of Lykken on Lending, our Hot Topic guest is John Seroka, Principal & Brand Strategist of Seroka Brand Development. Seroka Brand Development is considered by many as the Mortgage & Financial Industry’s Leading Marketing Agency. For over 30 years, companies across the mortgage and financial industry have consistently … [Read more...]
01-29-18 The Value of Social Media and Proper Engagement Techniques w/ John Seroka
In this episode of Lykken on Lending, our Hot Topic guest is John Seroka, Principal & Brand Strategist of Seroka Brand Development. Seroka Brand Development is considered by many as the Mortgage & Financial Industry’s Leading Marketing Agency. For over 30 years, companies across the mortgage and financial industry have consistently … [Read more...]