This episode will air on October 28, 2026

Joe Welu is the Founder and CEO of Total Expert, the fintech software leader that launched the first purpose-built customer engagement platform for modern financial institutions. Since 2012, Joe has led Total Expert’s vision, culture, and growth to more than 200 employees. The company powers the perfect customer journey for leading mortgage lenders, banks, and credit unions—including 15 of the top 25 lenders. Joe is a leading voice in the mortgage industry and has earned several awards this year, including HousingWire’s TechTrendsetters and National Mortgage Professional’s Legends of Lending.