7-8-19 Use Social Media to Build your Brand and Improve Sales

Lykken on Lending

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Are you using your Social Media outlets effectively for serving your customers and building your brand?

You might be a bit shocked to realize how important this is in the world we live in today!

In our Hot Topic segment this week we’ve got Sue Woodard.

Learn More About Sue Woodard

Sue Woodard brings nearly 30 years of financial services and mortgage industry experience, strategic vision and leadership to her role as Chief Customer Officer – where her focus is on helping customers achieve greater productivity and long-term success. Sue started her career at the ground level, became a top producer, then leveraged her knowledge to become a highly acclaimed industry speaker, subject matter expert and technology executive.

In addition to having hosted a successful financial radio program and making guest appearances on CNBC, Sue has been awarded numerous industry honors, including the NMP Most Powerful Women in Mortgage Banking, the MPA HOT 100 list, the Housing Wire Vanguard Award, and the NMP Most Innovative Award. She also serves on the board of HOPE4Youth, a local non-profit working to end youth homelessness.

Topics Covered:

Using Social Media Effectively
Developments in the CRM World
Tips and Tactics to Put into Use Immediately to See Results!

As usual, the first half of the program will feature our Weekly Reports: we’ve got Rob VanRaaphorst with his MBA Mortgage Minute, and then Les Parker’s TMSpotlight, a macroeconomic perspective on the economy with a music parody. That leads to Joe Farr providing you a rate & market update, followed by Alice Alvey of Union Home providing a regulatory & legislative update, Allen Pollack giving us a Tech Report of the latest technology impacting our industry and then we wrap up the first half the program with Andy Schell, a/k/a “Profit Doctor” sharing ideas on how to improve your bottom line.

Resources mentioned in this Episode:

Fannie Mae – STAR

Excerpts from this Episode:

Listen: My personal mission statement is that I’m here to make good things happen for other people…
Listen: Act as if what you do makes a difference… use social media to add value…
Listen: Social Media Tip – How much time to spend and the number of channels to be on…
Listen: The posts that have the most traction are the imperfect ones… just be your imperfect self to connect with others…
Listen: Use social media for the power and ability to connect with others…
Listen: Social media tips and lessons learned over the years…
Listen: Social media posts will last, but remember that you can go and edit things later…
Listen: Total Expert is a marketing operating System that can enhance your connection with the customer…
Listen: Use social media to connect with people, not to remove the human connection…
Listen: 80% of people would rather do business with a company that offers a personalized experience…. look at things from your customer perspective…
Listen: Total Expert developed it’s compliance framework with Mitch Kider…