11-20-17 – Hot Topic – Creating a Comprehensive Digital Marketing Strategy with Tom Sliker

11-20-17 – Hot Topic – Creating a Comprehensive Digital Marketing Strategy with Tom Sliker

This week David Lykken interviews Tom Sliker of Broadstreet Consulting about creating a comprehensive digital marketing strategy in the area of Google Search and we hear how Tom has helps clients generate $10 – $20 of sales for every $1 spent.
Here’s what David will discuss with Tom during this podcast:
– details on what Broadstreet Consulting does in the area of Social Media marketing.
 – details on how many of Tom’s clients are generating $10 – $20 of sales for every $1 spent on digital marketing.
– creating a comprehensive digital strategy, primarily driven by Google Search marketing – Google AdWords / Pay per click.
– what to look for when it comes to web development shops or agencies.
– the importance of ongoing relationships and continued growth of your online presence.
– the benefits of long term consistent investment in your online presence.