In today’s noisy digital world, attention has become the new currency—and impact is what turns that attention into trust and relationships. In this episode, David Lykken sits down with Josh Pitts, Founder and CEO of Shred Media, to explore how mortgage professionals can win on social media without overthinking, overproducing, or burning out. Broadcasting live from his catamaran anchored off the coast of Panama, Josh shares how he and his family have built a location-independent life while scaling a fast-growing business, and why authenticity, consistency, and simplicity matter more than perfection. Together, they unpack how AI can be used to create attention and impact—not artificial content—and why embracing imperfection may be the most powerful marketing move mortgage professionals can make in 2026.
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Josh Pitts is the Founder and CEO—better known as the Chief Enthusiasm Officer—of Shred Media, the leading platform empowering mortgage and real estate professionals to stand out through social media. With over 13 years in the industry, Josh has built a reputation for merging creativity, technology, and authentic connection. His passion lies in helping people tell their story in a way that drives real business growth while building lasting personal brands.
Today, that mission is embodied in ShrEDIT, the all-in-one short-form video editing platform designed to make content creation effortless, professional, and impactful. By combining cutting-edge AI with human creativity, ShrEDIT transforms everyday clips into scroll-stopping content. Josh’s vision is simple yet powerful: give professionals the confidence and tools to consistently show up online, amplify their voice, and turn posts into profit.