In this episode of Lykken on Lending, David Lykken sits down with Matthew Marx, co-founder of Evocalize, to unpack a powerful truth emerging in today’s AI-driven mortgage landscape: local relationships still win. Recorded after the Total Expert Conference, the conversation dives into how lenders and real estate professionals can use AI to automate digital marketing, reclaim control from lead aggregators, and refocus their time on what matters most—trusted, face-to-face relationships in their communities. As industry consolidation accelerates and AI-generated content floods the market, this episode highlights why the future belongs to those who blend smart technology with authentic human connection.
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Matthew Marx co-founded Evocalize with a vision to simplify and automate digital marketing for multi-location brands. As CEO, he brings over two decades of marketing and technology expertise, focusing on practical, ROI-driven solutions. Prior to Evocalize, Matt helped marketing technology trailblazer Bazaarvoice through unprecedented growth culminating in their IPO. Matt has worked with the Interactive Advertising Bureau to set industry advertising standards and has led teams in applying AI to marketing challenges for over a decade.