In our Hot Topic this week we have Kristin Messerli, VP Strategy, Financial Services @ Experience.com to discuss some of the strategies that top-performing loan officers shared that differentiated them from others in their customer experience, as well as some of the characteristics of the next-gen homebuyer from the NextGen Homebuyer Report.
Want to know more about Kristin Messerli?
Kristin Messerli is a leading strategist on NextGen finance and homeownership. As the VP of Strategy at Experience.com, she works with hundreds of lenders to collect and analyze customer voices to build brands, generate referrals, and improve customer experience. Kristin founded and sold the digital marketing agency, Cultural Outreach, with the mission to promote homeownership in young and diverse markets. Kristin has spoken at hundreds of conferences including the Mortgage Bankers Association, Digital Mortgage, and Harvard Business School. Kristin produced and co-authored the 2020 and 2021 NextGen Homebuyer Report, highlighting key insights from over 3,000 NextGen homebuyers, and is a frequent contributor to industry publications, such as Next Mortgage News.