This episode will air on October 14, 2026

Bobby Kerr is the founder of LOC8 My Business - Real Estate Marketing Agency, specializing in Google Business Profiles for mortgage lenders, real estate agents, teams, and brokerages. He has optimized more than 1,000 real estate and mortgage Google Business Profiles using his proprietary Authority Engine process, and currently manages ongoing content for LO's and realtors across the US and Canada.

Before LOC8, Bobby started, scaled, and sold multiple businesses in the industries his clients work in every day — home inspections, mortgage, property and casualty insurance, and real estate sales. That operator background is what separates him from most Google Business Profile agencies: he has run the businesses his clients run, not just marketed for them.

Bobby's focus is simple — Google Business Profile is the first place a borrower or homebuyer looks before they ever pick up the phone, and most loan officers and agents are leaving that space wide open. He teaches lenders and agents how to fix that with hyperlocal content, a fully built-out profile, and a posting habit that keeps them visible to Google and to the AI search tools (ChatGPT, Gemini, Perplexity, CoPilot, Claude, etc) now shaping local search.