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Lykken on Lending

Lykken on Lending

A Weekly Podcast by Mortgage Professionals

6-5-17 New Realities: Three Shifts Today’s Financial Professionals Can’t Afford

http://www.blogtalkradio.com/lykkenonlending/2017/06/05/6-5-17-new-realities-three-shifts-todays-financial-professionals-cant-afford.mp3
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http://www.blogtalkradio.com/lykkenonlending/2017/06/05/6-5-17-new-realities-three-shifts-todays-financial-professionals-cant-afford.mp3
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The challenge today is no longer getting your message out. There are more channels than ever: Blogs, Twitter, Instagram – the list goes on. The real challenge for all of us is getting your message in—getting your hyper-distracted audiences to take time to engage with you. So what works?  During this segment, Founder and CEO of Mindset Digital, Dr. Debra Jasper, will discuss:

  • why now, more than ever, you need to write and present with clarity and impact (think SOS — short, organized and skimmable)
  • the power of social selling in the financial arena
  • how to stand out from the crowd and amplify your professional—and personal—brand
  • not just what’s now but what’s next

As normal, the first half of the program will feature, Joe Farr of MBSQuoteline providing a rate & market update, Alice Alvey of Indecomm Global Services providing a regulatory & legislative update as well as Paul Muolo of IMF News & Sam Garcia of Mortgage Daily giving us a quick overview of the latest news stories impacting our industry and Andy Schell, a/k/a “Profit Doctor” sharing ideas on how to improve your bottom line.

Please tell others about this program and take a minute to share a link to this program with your friends and associates in the mortgage industry.

Thank you, David Lykken

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