On this episode of Lykken on Lending we have Steven Cooley, Founder and CEO of Art Vs. Math.
Art Vs. Math is a hyper creative, numbers obsessed business consultancy that develops solutions for complex challenges, while finding big ideas to generate revenue. Prior to founding Art Vs. Math LLC, Steven was the Digital Marketing Director for Finance of America Holdings and Finance of America Reverse.
Steven’s diverse business experience spans from founding a Social Media SaaS startup, Software Development startup, and business to business prints sales.
Steven has also consulted various Venture Capital firms, Hard Money Lenders, and Investors over the course of his career on market viability, product placement, and marketing/business intelligence strategies. In a previous life, Steven Cooley was piano based singer/songwriter signed to an indie label in Indianapolis, IN. When not working or at the gym, Steven spends time with his wife, and two sons.
Topics Covered in this Hot Topic Interview:
- Digital Marketing for Mortgages
- Content Marketing to Gain Traction
- Reputation Management for You and Your Business
Excerpts from the Hot Topic Interview:
Listen: A look at Art vs Math… understanding these 2 sides to a company’s business objectives…
Listen: Understanding how much money to spend on paid advertising… direct to consumer vs biz to biz…
Listen: Articulating your company message in a way that’s compliant… this has made marketing pretty dull…
Listen: Stories are the forefront of digital marketing…
Listen: When it comes to content marketing… the new norm… video and podcasting… it comes down to awareness, consideration, decision…
Listen: What can help a consumer make a decision to move forward… customer service is the new marketing…
Listen: Advising a new client on a digital marketing solution… uniquely identifying with the consumer’s circumstances…
Listen: Even the bad reviews can help your business… they provide authenticity to your service or products…
Listen: Developing your digital marketing strategy in a way that drives an ROI…