Advertise with us! We welcome Industry Thought Leaders to become advertisers. We exist to give thought leaders a platform & a voice!

  • Home
  • Segments
    • MBA Mortgage Minute by Adam DeSanctis
    • TMSpotlight by Les Parker
    • Market update by Matt Graham
    • Originations update by David Kittle
    • Legislative update by Alice Alvey
    • Tech Report Allen Pollack
    • Loan Servicing & “The agencies” by Marc Helm
  • Upcoming episodes
  • Advertisers
    • Finastra
    • Total Expert
    • Candor Technology
    • SimpleNexus
    • Mortgage Bankers Association
    • Mortgage Collaborative
    • Knowledge Coop
    • Modex
    • Mobility Market Intelligence
  • About
    • David Lykken
    • Les Parker
    • Alice Alvey
  • Contact Us
  • Advertise With Us

Lykken on Lending

Lykken on Lending

A Weekly Podcast by Mortgage Professionals

9-9-19 Hot Topic – How is Digital Marketing Impacting the Mortgage Industry?

https://lykkenonlendingpodcast.s3-us-west-2.amazonaws.com/2019/9-9/9-9-19+Podcast+Hot+Topic.mp3
Play in New Window|Download
https://lykkenonlendingpodcast.s3-us-west-2.amazonaws.com/2019/9-9/9-9-19+Podcast+Hot+Topic.mp3
FacebookTwitterLinkedIn

On this episode of Lykken on Lending we have Steven Cooley, Founder and CEO of Art Vs. Math.

Steven CooleyArt Vs. Math is a hyper creative, numbers obsessed business consultancy that develops solutions for complex challenges, while finding big ideas to generate revenue. Prior to founding Art Vs. Math LLC, Steven was the Digital Marketing Director for Finance of America Holdings and Finance of America Reverse.

Steven’s diverse business experience spans from founding a Social Media SaaS startup, Software Development startup, and business to business prints sales. 

Steven has also consulted various Venture Capital firms, Hard Money Lenders, and Investors over the course of his career on market viability, product placement, and marketing/business intelligence strategies. In a previous life, Steven Cooley was piano based singer/songwriter signed to an indie label in Indianapolis, IN. When not working or at the gym, Steven spends time with his wife, and two sons.

Topics Covered in this Hot Topic Interview:

  • Digital Marketing for Mortgages
  • Content Marketing to Gain Traction
  • Reputation Management for You and Your Business

Excerpts from the Hot Topic Interview:

Listen: A look at Art vs Math… understanding these 2 sides to a company’s business objectives…
Listen: Understanding how much money to spend on paid advertising… direct to consumer vs biz to biz…
Listen: Articulating your company message in a way that’s compliant… this has made marketing pretty dull…
Listen: Stories are the forefront of digital marketing…
Listen: When it comes to content marketing… the new norm… video and podcasting… it comes down to awareness, consideration, decision…
Listen: What can help a consumer make a decision to move forward… customer service is the new marketing…
Listen: Advising a new client on a digital marketing solution… uniquely identifying with the consumer’s circumstances…
Listen: Even the bad reviews can help your business… they provide authenticity to your service or products…
Listen: Developing your digital marketing strategy in a way that drives an ROI…

Filed Under: Hot Topic Tagged With: AI Assist, Alice Alvey, Allen Pollack, Andy Schell, Art vs. Math, black knight, broker to banker, CMLA, Community Mortgage Lenders of America, Content Marketing, David Lykken, Digital Marketing, Finastra, Joe Farr, Knowledge Coop, LendersOne, Les Parker, Lykken on Lending, MBA, Mortgage Bankers Association, mortgage legislative update, Mortgage Technology, Open Mortgage, Reputation Management, ResX United Bank, Rob VanRaaphorst, Steven Cooley, The Mortgage Collaborative, transformational mortgage solutions, Velma, VidYard

To share this program, click on which ever social media sites you would like for it to appear.
  • linkedin
  • twitter

Search Podcasts

Get Articles and Interviews Delivered to your Email

Our Sponsors

TotalExpert
Finastra
Finastra

Copyright © 2023 · Maron Pro Theme on Genesis Framework · WordPress · Log in