In this episode of Lykken on Lending we’ve got……Scott Harris on the program to discuss Social Survey’s rebranding that drops TODAY…with their new name “Experience.com”!!! They are evolving from a survey platform to an (CX) experience platform, the mortgage industry has been their bedrock and they are excited to share the news with our large audience.
Scott Harris is CEO and founder of SocialSurvey, a game-changing experience management platform that helps companies collect experiences while they are happening, connect experiences to the individuals who can correct them in the moment, and celebrate those experiences to build brand power and trust. Legacy CX is passive, diagnostic and reactive. The future of CX is real-time data, in motion, so you can change experiences while they happen. Data in motion is the only way to drive behavior, engagement, retention, training, reputation, and marketing. Experience is everything.
Harris is also the author of CX 2.0: Create WOW Customer Experiences, which outlines the future of real-time experience management, released in 2020. Prior to founding SocialSurvey, Harris spent more than two decades as a serial entrepreneur building marketing and automation technologies.
- The big reveal! SocialSurvey’s new name and platform.
- SocialSurvey and the connection to the mortgage industry.
- The future of CX
- What is “data in motion”?
- Recent client successes