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Lykken on Lending

Lykken on Lending

A Weekly Podcast by Mortgage Professionals

12-04-17 Hot Topic ROI for Social Media Marketing is Off the Charts w/ Kathy Kemper-Zanck

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As our series on Social Media Marketing wraps up, Kathy Kemper-Zanck of Katalyst Kampus will be our guest to discuss a series of practical ways to implement a Social Media Strategy  in order to get some quick wins and provide value to your customers, specifically in the Mortgage Industry.

Kathy is the founder, owner and managing director of Katalyst Kampus, “Your Mortgage and Business School,” and she’s on the podcast today to share details on the following topics:

  1. The ROI of using social media as a marketing tool is off-the-charts.
  2. Earning potential.
  3. Do what it takes to get comfortable with social media.
  4. Focus on one social media conduit at a time.
  5. Watch what other people are doing.
  6. Did you know you can “follow first” up to 30 people.
  7. Put “social media marketing” on your calendar like any other appointment.
  8. You gotta shake it up!
  9. Some Rules & Tips.
  10. Set up auto-pay on FB.
  11. Think “giving” as you post.
  12. Consider when you post.
  13. Participate, participate, participate!
  14. Choose your favorite 5 websites to repost from.
  15. Stop making “it” hard.
  16. Get comfortable videotaping yourself.

 

Filed Under: Hot Topic

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