In today’s competitive mortgage landscape, staying ahead requires more than just great products—it takes innovation, strategic leadership, and a culture that embraces change. In this episode, we sit down with Bobby Nicely, Bill Siple, and Rob Lindstrom of Alcova Mortgage to explore how they’ve built a thriving company by integrating gamification, cutting-edge technology, and a people-first leadership approach. From driving operational efficiency through competitive engagement to making smart technology decisions that truly work, Alcova has cracked the code on what it takes to build a high-performing mortgage business. Tune in to hear their insights and strategies that can help you adapt, compete, and win in today’s mortgage market!