Created BY mortgage professional FOR mortgage professionals
11-20-17 – Creating a Comprehensive Digital Marketing Strategy with Tom Sliker
This week David Lykken interviews Tom Sliker of Broadstreet Consulting about creating a comprehensive digital marketing strategy in the area of Google Search and we hear how Tom has helps clients generate $10 – $20 of sales for every $1 spent.
Here’s what David will discuss with Tom during this podcast:
– details on what Broadstreet Consulting does in the area of Social Media marketing.
– details on how many of Tom’s clients are generating $10 – $20 of sales for every $1 spent on digital marketing.
– creating a comprehensive digital strategy, primarily driven by Google Search marketing – Google AdWords / Pay per click.
– what to look for when it comes to web development shops or agencies.
– the importance of ongoing relationships and continued growth of your online presence.
– the benefits of long term consistent investment in your online presence.
As normal, the first half of the program will feature, Joe Farr of MBSQuoteline providing you a rate & market update followed by Les Parker’s Market-Logics Live, a macroeconomic perspective on the economy with a music parody. Next is Alice Alvey of Union Home providing a regulatory & legislative update followed by Sam Garcia of Mortgage Daily giving us a quick overview of the latest news stories impacting our industry. Then we wrap up the first half the program with Andy Schell, a/k/a “Profit Doctor” sharing ideas on how to improve your bottom line.
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Thank you, David Lykken
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