CRMs, data and marketing automation. Are you doing it right?
During today’s interview David Lykken interviews Brent Emler from Velma.com. Velma has been providing CRM and marketing to mortgage lenders since 2007.
- We know what CRM means, but what is it really?
- Why is it so hard to successfully implement CRM?
- Is the mortgage industry’s use of CRM unique?
- What is the future of CRM and marketing in the mortgage industry?
CRM, data, and marketing are the keys to success for lenders in the future.